IT & media

The sector just now

The technology and media business is very much characterised by the rapid technological development. Previous boundaries between deliverables and services are converging as the technology opens up new territory, e.g. a heavy increase in on-demand distribution of TV, film and music on all platforms, distribution of content through Apps and online casino and bets.

Along with this development, the regulation of the sector is increasing, making heavy demands on companies' regulatory insight. At the same time, it is also a sector which is very much dependent on and characterised by international know-how and development. More and more employees in Danish companies have a foreign background as companies recruit a part of their highly specialised employees abroad.

How can we assist

As a full-service law firm, Horten covers all legal disciplines, but we possess a special force within the interface between media, technology and intellectual property rights. We represent large global technology and media companies, including large IT companies and leading providers of radio, TV and online games, within a wide range of areas.

We have in-depth knowledge and understanding of regulatory affairs. We have a strong network with relevant authorities, industry associations and co-operation partners. We focus our efforts on expanding and developing our services within sectors where regulation affects our clients' activities, and we use our special expertise within regulated areas in order to proactively solve complex tasks and to think innovatively.

IT companies
The IT business is characterised by rapid progress. Competition is tough and characterised by globalisation. Horten employs seven certified IT attorneys, thus having the strongest team in the business within IT law.

We provide tailored advice to IT companies within the most important legal areas, including:
- Drafting and negotiation of all types of IT contracts, including outsourcing agreements, system purchase agreements (also agile contracts), software licence terms, distributor agreements, etc.
- Assistance in connection with IT tenders Litigation, arbitration and mediation
- Advice on regulatory affairs, including personal data law
- Employment law
- Advice on special issues in relation to foreign employees
- Company law
Media & Entertainment
The media and entertainment industry is characterised by rapid development which constantly results in new problems. At the same time, the industry is characterised by intensive regulation. Our clients therefore need fast and precise solutions to complex problems and thorough understanding of the development.

Horten's many years' experience advising our national and international clients within the industry means that we are always fully updated on developments and tendencies within the industry.

We therefore offer the best advice on all areas of media and entertainment law, including:
- All legal problems in relation to the distribution of music, film, radio and TV offered on the many new platforms
- Mergers, sales and acquisitions
- Social media, Apps and other digital services, including affairs pertaining to rights and personal data law
- Drafting and negotiation of all types of contracts, including licence, sponsor, format, distribution and production agreements
- Protection of rights to e.g. film, music and radio - also in the event of infringement
- Negotiations with collecting societies
Gaming
The Danish gaming market was liberalised on 1 January 2012 and has grown explosively in recent years. Liberalisation has resulted in increased regulation, and complex legal problems arise every day. Horten has participated throughout the entire process. We have legal and commercial understanding of all types of players on the market. This, combined with our in-depth knowledge of gaming legislation, means that we are recognised as Denmark's leading law firm within gaming law.

We advise on all aspects of gaming law, including
- All types of regulatory affairs, including questions in relation to the Danish Gaming Tax Act
- Applications for licences to provide online casino and bets and games subject to a restricted licence and subsequent compliance with the licence requirements
- Regulation of websites, personal data law, payment services, player terms (T&C), bonus systems, marketing campaigns, sponsor agreements and general issues relating to gaming law
- Agreements with white labels, affiliates, platform providers and payment service providers
- Drafting of 1 year reports
- Issues relating to EU law, company law and tax law.