It is an essential element of the Green Tech Challenge that the selected companies meet with a team of advisors who may challenge the companies’ business plans, answer specific legal and commercial questions and discuss the companies’ ambitious plans for the future.
The development of green technology is a fundamental part of Danish industry. It is therefore in Horten’s interest to support the growth of young green tech companies and start-ups which will influence the future development within this area. If Denmark is to maintain its present position as a pioneer country in relation to sustainable technology and solutions, it is decisive to have the support of the consulting industry.
On 22 September 2017, Horten held 16 sessions together with PwC advising and mentoring the selected green tech companies. The central point for most of the companies was to attract investors, and our role as advisors was to act as “the Devil’s Advocate” and ask the most difficult questions to guide the owners one step closer to obtaining the pursued funding.
In addition to the specific support to the green tech industry, Horten’s engagement in the Green Tech Challenge gives our employees a unique insight into market trends and interaction with first movers within the green tech market.