Marketing, e-commerce and payment services


our experience and expertise

In a reality in which the large assets are increasingly based on rights, digital services and other content, there is also an increasing need for advice. The law may act as a drag on new initiatives, and it is important to seek legal advice at an early stage of all processes to ensure consistent compliance.   

Horten's team is familiar with the various pitfalls and has many years' experience advising within the legal areas of expertise relating to the areas marketing, e-commerce and payment services. We are experts in rights-based legislation, including the legislation on copyright, personal data, trademarks and foods, all closely related to marketing law. In addition, we have a strong IT team with seven certified IT lawyers assisting in the digital area. The broadness of our expertise is unique, and with a well-founded base in traditional marketing law and intellectual property law, our clients are ensured the best conditions for a positive result.

We are familiar with the various platforms and marketing methods. We know the pitfalls and possibilities, and we know what our clients talk about when presenting a new problem to us. Through our commitment to the relevant industry associations, both on a national and international level, we ensure that we speak the same language as our clients throughout the advisory cycle.

Our experience is based on a broad client base in Denmark and abroad as well as close contact with both relevant authorities and industry associations. We have a broad and strong international network and wide experience coordinating and clearing international campaigns.

news

The Maritime and Commercial High Court states: Hästens' trademark infringed

18 August 2017

The Maritime and Commercial High Court has ruled that Hästens Sängar AB’s blue check pattern is a (well-known) trademark in Denmark. The manufacturer Nordicform AS, Magasin and a number of other distributors have thereby infringed Hästens’ trademark rights and violated the Danish Marketing Practices Act by selling bedclothes with the blue check pattern, and they must pay compensation.

Google - an overview of the summer’s EU case against the internet giant

27 July 2017

In June 2017, the European Commission ruled in the first of three pending cases against Google and ordered Google to pay a record-high fine of EUR 2.42 billion for abuse of its dominant position. According to the European Commission, Google favoured Google Shopping in its search engine.

Horten advances in new Chambers and Legal 500 rankings

19 April 2017

In 2017, the leading international ranking agencies, Legal 500 and Chambers, are once again ranking Horten among the best law firms in Denmark.

Comparative markets - supermarkets and hypermarkets

9 March 2017

The CJEU recently issued its ruling in case C-562/15 on comparative advertising comparing prizes between shops of different sizes and formats.

Global Leaders in Law appoints Horten as exclusive partner for Denmark

10 January 2017

Global Leaders in Law, the leading global general counsel forum based in London, and Horten has announced partnership. Appointed as a global bronze partner, Horten will sponsor the activities of Global Leaders in Law in 2017.

Greenland adopts personal data act

22 November 2016

From 1 December 2016, the Personal Data Act became effective in Greenland at the request of the Greenland Home Rule. The Act replaces the data protection legislation from 1978, which has applied in Greenland until now.

Dynamic IP addresses may constitute personal data

19 October 2016

The European Court of Justice recently ruled in C-582/14 that a dynamic IP address may constitute personal data.

Internet media under pressure because of new EU ruling

15 September 2016

The latest ruling on hyper links and copyright confirms previous case law and adds a new rule of presumption, which may threaten the existence of some Internet media.

Circle K wins over OK in legal action concerning a new logo - Horten assisted Circle K

25 August 2016

Horten has assisted Circle K in a legal action against OK. OK claimed that Circle K's new logo infringed the company's trademark rights to OK and was therefore contrary to the Trademark Act.

New association: The Danish association for marketing law

13 April 2016

11 of Denmark's leading experts within marketing law have established the Danish Association for Marketing Law. The association's first arrangement will take place on 3 May and focus on hidden advertising.

Horten Corporate Day 2016 - Danish companies at the forefront

18 March 2016

At Horten's Corporate Day 2016 on 16 March, Danish and foreign executives and experts gave their views on the trends and opportunities of the Danish business sector. Horten will repeat the success next year with Horten Corporate Day 2017.

New online dispute portal and requirements for web shops

19 January 2016

In the future, all Danish and EU web shops must link to the pan-European online dispute portal ODR (Online Dispute Resolution). ODR will be available from 15 February 2016.

New practice on diminished value in online purchasing

13 January 2016

A failure to state the cancellation terms entitles the consumer to a full refund if the purchase is cancelled within 14 days.