Jens Jakob Bugge



Dir: +45 33344260

Mob: +45 52344260

Secretary: Mette Laursen

Jens Jakob Bugge is part of Horten’s department of Intellectual Property Law and Technology. He advises Danish and international enterprises on all areas of intellectual property law, including litigation and arbitration and contracts (licence agreements, co-existence agreements, transfer agreements, etc.). He has special focus on trademark law and litigation in this respect (including disputes concerning parallel import and counterfeiting) and similar disputes on unfair marketing, for example in relation to misleading marketing, comparative advertising and product imitations. He further advises on copyright and assists a number of famous Danish rights holders within the furniture industry. Jens Jakob is familiar with a variety of business sectors, including design and clothing, life science & healthcare, cosmetics, convenience goods, media & entertainment, cars and agricultural machines, finance, IT and energy and over the years, he has also advised municipalities on intellectual property law.

Jens Jakob has wide experience in litigation within his areas of expertise and has advised on a large number of high-profile cases. He regularly conducts cases before the Maritime and Commercial High Court, the Eastern and Western High Courts and the Supreme Court as well as the European Court of Justice. He is one of the leading attorneys within trademark law and marketing law (unfair competition) and has conducted a number of leading cases before the Supreme Court with ramifications in the European Court of Justice. Jens Jakob was the managing partner of Horten from 2004-2007.

Jens Jakob is mentioned in the following international legal directories:
WTR1000 - Leading Trademark Professional
Legal 500 - Intellectual Property (Recommended Lawyer)
Chambers - Intellectual Property
Managing Intellectual Property - IP Star 2014
Best Lawyers - Dispute Resolution
IP Stars - Trade mark star

Jens Jakob Bugge is extremely responsive and always on his toes to answer our questions. He has a very practical approach to dealing with matters and a good ability to explain complex matters in a way that allows the client to easily understand it. Clients really appreciate his easy way of communicating.

Chambers, 2018

Bugge is a very talented litigator who heads an impressive amount of cases.

WTR1000, 2018

Department head Jens Jakob Bugge is roundly praised by commentators for his technical ability as a trade mark specialist. Clients describe him as "very responsive and open-minded".


The ‘creative, approachable and efficient’ Jens Jakob Bugge handles patent and trade mark litigation.

Legal 500



Right of audience before the Supreme Court, 2001
Partner, Horten, 1998 (Man. Partner, 2004-2007)
Secondment, Haight Gardner Holland & Knight (New York), June-August 1997
Right of audience before the High Court, 1994
Attorney, Horten, 1994-1998
Admitted to the Danish bar, 1994
Assistant Attorney, Horten, 1992-1994
Lawyer, the Ministry of Industry, 1990-1992


Master of Laws, the University of Copenhagen, 1990

Positions of trust

Member of the IP committee, the Association of Danish Lawyers (Danske Advokater)
Membe, Famous Marks Committee (INTA)


Association for the Protection of Industrial Rights
AIPPI (International Association for the Protection of Intellectual Property)
The Danish Copyright Society
The Enforce network of the Danish Patent and Trademark Office
INTA (International Trademark Association)



IP Stars: Horten is the leading adviser within patents and trademarks

5 April 2018

The leading international guide to the best IP companies and advisers, IP Stars, has nominated Horten among the leading advisers in Denmark within patents and trademarks.

Horten obtains top ranking in WTR1000

26 January 2018

World Trademark Review 1000 recently published its rankings for 2018. Once again, Horten obtained a top ranking.

European ip rights in Great Britain after Brexit

19 September 2017

Great Britain's exit from the EU will create uncertainty for both British and EU27 companies in relation to the extent and protection of intellectual property rights in Great Britain. It is therefore of great interest and importance to clarify the consequences of Great Britain’s exit and how to handle them.

The Maritime and Commercial High Court states: Hästens' trademark infringed

18 August 2017

The Maritime and Commercial High Court has ruled that Hästens Sängar AB’s blue check pattern is a (well-known) trademark in Denmark. The manufacturer Nordicform AS, Magasin and a number of other distributors have thereby infringed Hästens’ trademark rights and violated the Danish Marketing Practices Act by selling bedclothes with the blue check pattern, and they must pay compensation.

Easier for customs to stop copied products

14 September 2016

According to new EU rules, the owner of a product must, in the event of a trademark dispute, prove that the product is not a copy.

Circle K wins over OK in legal action concerning a new logo - Horten assisted Circle K

25 August 2016

Horten has assisted Circle K in a legal action against OK. OK claimed that Circle K's new logo infringed the company's trademark rights to OK and was therefore contrary to the Trademark Act.

The Eastern High Court: Pressalit infringed Tivoli's trademark and breached the licence agreement

2 March 2016

In January 2016, the Eastern High Court ruled in the appeal proceedings between Tivoli A/S and Pressalit Group A/S.

New survey: Horten among the best within trademarks

18 January 2016

The recognised international magazine World Trademark Review (WTR) elects Horten as one of the country's leading advisers within trademark law.