Jens Jakob Bugge is part of Horten’s department of Intellectual Property Law and Technology. He advises Danish and international enterprises on all areas of intellectual property law, including litigation and arbitration and contracts (licence agreements, co-existence agreements, transfer agreements, etc.). He has special focus on trademark law and litigation in this respect (including disputes concerning parallel import and counterfeiting) and similar disputes on unfair marketing, for example in relation to misleading marketing, comparative advertising and product imitations. He further advises on copyright and assists a number of famous Danish rights holders within the furniture industry. Jens Jakob is familiar with a variety of business sectors, including design and clothing, life science & healthcare, cosmetics, convenience goods, media & entertainment, cars and agricultural machines, finance, IT and energy and over the years, he has also advised municipalities on intellectual property law.

Jens Jakob has wide experience in litigation within his areas of expertise and has advised on a large number of high-profile cases. He regularly conducts cases before the Maritime and Commercial High Court, the Eastern and Western High Courts and the Supreme Court as well as the European Court of Justice. He is one of the leading attorneys within trademark law and marketing law (unfair competition) and has conducted a number of leading cases before the Supreme Court with ramifications in the European Court of Justice. Jens Jakob was the managing partner of Horten from 2004-2007.

Jens Jakob is mentioned in the following international legal directories:
WTR1000 - Leading Trademark Professional
Legal 500 - Intellectual Property (Recommended Lawyer)
Chambers - Intellectual Property
Managing Intellectual Property - IP Star 2014
Best Lawyers - Dispute Resolution
IP Stars - Trade mark star

Jens Jakob Bugge is extremely responsive and always on his toes to answer our questions. He has a very practical approach to dealing with matters and a good ability to explain complex matters in a way that allows the client to easily understand it. Clients really appreciate his easy way of communicating.

Chambers, 2018

Bugge is a very talented litigator who heads an impressive amount of cases.

WTR1000, 2018