Heidi Højmark Helveg



Dir: +45 33344116

Mob: +45 52344116

Secretary: Charlotte Madsen

Heidi Højmark Helveg advises on marketing law, intellectual property law and personal data law. Issues relating to Internet law are an essential part of her areas of expertise both in relation to intellectual property law and marketing law.

Within intellectual property law, Heidi  focuses on trademark law, copyright law and design rights advising both on contracts and conducting litigation. In relation to marketing law, she has in-depth knowledge of marketing law in general focusing especially on on-line marketing, e.g. keywords and other use of trademarks on the Internet, spam, social media, domain names, etc. She also advises on product imitations and other violation of fair marketing practices.

Heidi is an experienced litigator and has also conducted a range of cases before the Consumer Ombudsman and the Domæneklagenævnet (the Danish Domain Complaints Board). She often gives lectures before different fora and is especially involved in organisations such as INTA (member of the Design Committee), the Danish Association for Marketing Law (board member), FDIH and the Association of Danish Media. Heidi is also a certified IT attorney since 2010. In addition, Heidi advises on personal data law with special focus on the media's and advertisers' processing of personal data and processing of personal data within marketing in general.

Heidi was also a member of the expert committee of the Danish Ministry of Business and Growth on the Marketing Practices Act (recommended by the Association of Danish Law Firms and the Danish Bar and Law Society), which in the summer of 2016 issued a report on the Marketing Practices Act and a proposal for a new act.

Heidi also has wide teaching experience and currently teaches at MindRocket on the new personal data regulation and at the Association of Danish Lawyers, the Danish Energy Association, IBA International Business Academy, the Confederation of Danish Industry.

Heidi Højmark Helveg is mentioned in the following legal directories: 

Observers identify Heidi Højmark Helveg as a notable figure at the firm. Sources highlight her particular expertise in e-commerce and domain name issues.


Clients say Heidi Højmark Helveg is "very thorough and pragmatic," and also "quick to respond and proactive."




Member of the expert committee of the Danish Ministry of Business and Growth on the Marketing Practices Act, 2015-2016
Partner, Horten, 2011
Certified IT-Attorney, 2010
Right of audience before the High Court, 2008
Admitted to the Danish bar, 2005
Assistant Attorney, Horten, 2002


Master of Laws, the University of Copenhagen, 2002
BSc in Business Administration and Commercial Law, the University of Aalborg, 1998

Positions of trust

Board member of the Danish Association of Marketing Law
Member of the Related Rights Committee of INTA


FIR (the Danish Association for the Protection of Industrial Rights)
AIPPI (the International Association for the Protection of Intellectual Property)
The Association of Danish IT Attorneys
FDIH (the Danish Distance Selling and E-business Association)
INTA (International Trademark Association)
FDIM (The Association of Danish Interactive Media)
The Association of Danish IT Attorneys
The Danish Forum for IT Law
The IP Enforce network of the Danish Patent and Trademark Office



Legal 500

White Paper concerning the data protection regulation has arrived

29 May 2017

The Ministry of Justice has now published the long awaited White Paper concerning the data protection regulation and the legal framework for Danish legislation in this respect.

New action plan for the implementation of the regulation on data protection

30 January 2017

The Article 29 group has adopted a new action plan listing which subjects the group will prioritise in 2017 to ensure an effective implementation of the regulation on data protection.

Data protection officer – who, when, what?

12 January 2017

The so-called Article 29 group has adopted a set of guidelines covering data protection officers, which will provide more clarity with regard to the data protection officer's assignments, position and liability.

Greenland adopts personal data act

22 November 2016

From 1 December 2016, the Personal Data Act became effective in Greenland at the request of the Greenland Home Rule. The Act replaces the data protection legislation from 1978, which has applied in Greenland until now.

Dynamic IP addresses may constitute personal data

19 October 2016

The European Court of Justice recently ruled in C-582/14 that a dynamic IP address may constitute personal data.

The Data Protection Agency: Understand the requirements for employees' processing of personal data

7 October 2016

In a recent decision, the Data Protection Agency criticised a municipality's control of the data security based on unauthorised persons' access to sensitive personal data stored on an employee's private IT equipment.

Final adoption of the new personal data regulation

14 April 2016

The European Parliament has adopted the new personal data regulation together with the rest of the data protection reform.

New association: The Danish association for marketing law

13 April 2016

11 of Denmark's leading experts within marketing law have established the Danish Association for Marketing Law. The association's first arrangement will take place on 3 May and focus on hidden advertising.

Publication of draft Privacy Shield between the EU and the USA

8 March 2016

At the beginning of February 2016, it was reported that the European Commission and the USA had politically agreed on a new scheme replacing the Safe Harbour scheme concerning transfer of personal data from the EU to the USA.

Are you ready for the new personal data protection regulation?

24 February 2016

Does your company - private or public - meet the requirements of the applicable personal data act, and are you ready for the new amendments?

Political agreement on new EU-US privacy shield agreement

4 February 2016

A new political agreement between the European Court of Justice and the US is finalized, after the European Court of Justice set aside the the Safe Harbor scheme last year.

New online dispute portal and requirements for web shops

19 January 2016

In the future, all Danish and EU web shops must link to the pan-European online dispute portal ODR (Online Dispute Resolution). ODR will be available from 15 February 2016.

New practice on diminished value in online purchasing

13 January 2016

A failure to state the cancellation terms entitles the consumer to a full refund if the purchase is cancelled within 14 days.