The government has set up an Advisory Board consisting of Danish business executives, who are going to advise the government on a circular economy thereby increasing enterprises' earning opportunities, promoting a more efficient utilisation of resources and minimising the environmental impact. The new measure was presented by the Minister of the Environment and Food, Esben Lunde Larsen, and the Minister of Business and Growth, Troels Lund Poulsen.
The Advisory Board consists of 12 business executives headed by Carlsberg's chairman Flemming Besenbacher.
Flemming Besenbacher states that "it is an important agenda for Danish enterprises because circular business models can strengthen our efficiency, provide access to new markets and make Danish businesses more solid and ready for future challenges".
Esben Lunde Poulsen describes the objective of the project as follows: "Products must to a greater extent be repaired, recycled and reused to produce new products. A circular economy will create new earning opportunities and improve the competitive power, and at the same time, it will benefit the environment".
List of the Advisory Board members.
THE CIRCULAR BUSINESS MODEL
As emphasised by Troels Lund Poulsen at Horten's Corporate Day this spring, the government wants to include to a larger extent the business community's interests, ideas and experience.
And this initiative will put focus on the business community's opportunities in a circular economy. A circular economy offers many opportunities to Danish enterprises, which are known to be innovative and agile. In practice, we have already seen a number of examples of increased earnings for businesses exploiting the potential of a circular economy. Bila, Desso and Ekokem were great examples at Horten's conference "Circular economy as a business model" held in June this year.
For more information on Horten Corporate Day.
For more information on "Circular economy as a business model".
WHAT WILL BE PRESENTED?
The new Advisory Board will meet four times during 2016 and 2017 and is expected to have a final programme ready before the Summer of 2017. The Advisory Board's assignment will be to prepare ideas for the business community's growth both on a general and a more visionary level and with specific efforts. We will follow the Advisory Board's proposals closely and how these will be implemented.
The government's measure must be seen in the light of the measures taken at EU level to make a circular economy a part of the political agenda within the EU. Among others, the European Commission has presented a package of proposals on a circular economy.
For more information on the European Commission's package.